APA Names Wells Director, Books Marketing

Charged with driving growth of APA Books, children’s imprint, Magination Press

WASHINGTON — The American Psychological Association has named Jason Wells as director, Books Marketing, charged with leading the team responsible for optimizing sales of APA’s award-winning books for psychologist researchers and practitioners, as well as driving awareness and sales of Magination Press children’s books among consumers. 

 He will begin this new role on April 2.

“We created this new leadership role within APA Publishing to improve the reach and impact of our books among both psychologists and the general public,” said Senior Director of Marketing & Branding David Nygren. “Jason brings an impressive array of accomplishments and a vast knowledge of trade book marketing to our team.”

Wells brings more than 15 years of experience in publishing marketing, including positions at Rodale, Abrams, Simon & Schuster and Hachette. Most recently, Wells helped to establish the new Rodale Kids imprint, now part of Penguin Random House, where he launched the “The Story Pirates” book series. Before that, he led publicity and marketing for the children's book imprints at Abrams. Among the many projects he worked on were the blockbuster “Diary of a Wimpy Kid” series, the Newbery honor books “El Deafo” and “Heart of a Samurai,” the Caldecott honor book “Trombone Shorty,” and the bestselling books in the “Rosie Revere,” “The Sisters Grimm” and “Origami Yoda” series.

Wells has a bachelor’s degree in communication from SUNY Oneonta and a master's degree in information science from Pratt Institute.

About Magination Press®

Magination Press, the children’s book imprint of the American Psychological Association, publishes innovative books that help children deal with the many challenges and problems they face as they grow up. Written for ages 4 through 18, these books deal with topics ranging from the everyday — starting school, shyness, normal fears and a new baby in the house — to more serious problems, such as divorce, attention deficit disorder, depression, serious injury or illness, autism, trauma, death and much more. Most Magination Press books are written by mental health professionals or those who work closely with them and with children. A comprehensive Note to Parents is usually included to help guide parents, therapists, social workers and teachers in using the book.

The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States. APA's membership includes nearly 115,700 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance the creation, communication and application of psychological knowledge to benefit society and improve people's lives.