APA Website Advertising
Circulation: More than 1 million unique visitors per month.
The APA website features more than 4.2 million ad impressions a month. Working with you to achieve the most effective return on your investment, APA delivers true branding and direct-response opportunities. With new opportunities for run-of-site positions (based on availability), you can target users in specific contextual areas. You can even target buyers by zip code, time of day, unique users or content.
Advertising on the following content areas can help your campaign succeed. Use all of the areas or select one or two based on your budget and objectives:
- Monitor on Psychology®
- Topics (approximately 60 psychology-related topic pages, updated monthly.)
We add inventory constantly.
Rates and Specifications
|300 x 250 Medium Rectangle Banner||$25/CPM|
|300 x 600 Skyscraper (coming in 2018)||$40/CPM|
|728 x 90 Leaderboard (coming in 2018)||$40/CPM|
Please supply in .gif or .jpg format, 72 dpi or abobe. All rates are net.
Agencies: No payment for over delivery on cpm campaigns.
Alt text: Up to 20 words
Ad Sizes and Material Specifications
The size of the banner will be identified based on the availability and inventory of that page. APA offers four ad sizes. Ads will rotate throughout the site's pages or be based on location.
Please do not supply animated GIFs, Flash or rich media.
APA reserves the right to update, change or modify APA website pages without prior notice. APA cannot guarantee that specific content areas will be available for the entirety of an ad buy. APA will make every effort to notify advertisers in a timely manner of major alterations or deletion of specific pages and will provide alternative site locations to satisfy advertiser impression requirements.
Submit your order and information to James Boston. Include all files, additional images for rollover images, URL details to click through to, alt text (maximum of 20 words) and any additional production information. Also include placement information and trafficking, any third-party ad tags, ad serving details and reporting instructions.