The APA Practice Organization's magazine for practitioners and students.

Good Practice magazine keeps practitioners up-to-date and helps them make informed decisions about how to manage and build their practices. This four-color publication is filled with practical articles on such topics as new opportunities, risk management, billing, client resources and more. 

Circulation: 20,000 psychology practitioners and students.

Issuance: Three times a year with a spring, summer and fall/winter edition.

Rates and Specifications

Rates
Type Rates
Cover 4 $5,000
Cover 3 $4,000
Cover 2 $4,000
Full Page $3,500
1/2 Page $2,500
1/4 Page $1,500

Rate Card

Specifications
Ad Sizes (width x depth) Inches
Full Page 7-3/8"" x 9-3/4"
Cover with Bleed 8-5/8" x 11-1/8"
1/2 Page Horizontal 7-1/8" x 4-1/8"
1/2 Page Vertical 3-1/2" x 8-1/2"
1/4 Page 3-1/2" x 4-1/8"

Publication Specifications

  • Printing Process: Full-color, Web-fed.

  • Paper Stock: 80lb. No. 2 gloss text.

  • Binding: Saddle-stitched.

  • Line Screen: 150 line screen.

  • Image: CMYK or grayscale @ 300 ppi at full-size.

  • Trim Size: 8.375" x 10.875".

  • Live Area: Ad size. For non-based cover ads, live area is 7.375" x 9.75".

  • Bleeds: Bleeds apply to cover ads only. Allow 1/8" (.125") bleed on all sides.

  • Ad Creation: Available for an additional fee.

Guidelines

Submit ads at the exact size to be printed.

Support graphics should be Photoshop EPS or TIFF, Illustrator EPS or Freehand EPS files with all type converted to outlines.

We accept ads created on Windows platform files if saved or exported proper­ly. We require the correct suffix in the document name.

We do not accept IBM typefaces. If they're used, we will replace them with similar Macintosh typefaces. If other programs must be used, they should be saved or exported as a generic EPS with all type converted to paths or curves. Do not stylize type in the menu bar. Include all typefaces used in your file along with the ad.

You must send both screen and printer fonts. (Your ad will not be processed if all fonts are not included.)

All images must be CMYK or grayscale. Color scans must be no less that 300 ppi and SWOP standards. Do not embed profiles. Black and white scans must be no less than 300 ppi. Include all linked files when sending your ad. No screens less than 10 percent should be used.

Material Specifications

PDF-X/1a, PDF, Postscript, EPS and TIFF files are acceptable. Emailed files must be less than 4MB and should be compressed to prevent corruption. All high-resolution image and fonts must be embedded in files. Images must be SWOP (CMYK or grayscale) at 300 ppi. All ads must be created to exact dimensions of the ad. Please in­clude standard trim, bleed and registration marks. Total area density should not exceed 300 percent. Grayscale images greater than 85 percent density may fill in on press. All required image trapping must be included in file.

Color Specifications

All art work must be submitted as CMYK. APA will not be held responsible for inaccurate color conversion on ads submitted incorrectly. Files prepared with spot, Pantone® (PMS) or RGB color are not acceptable. All ads submitted should be suitable to print without color corrections or conversion.

Closing Dates
Issue Reservation Space Materials Due
Good Practice Spring/Summer March 31
Apr. 7
Good Practice Fall July 14
July 21
Good Practice Winter Dec. 13 Dec. 20