Monitor on Psychology Advertising
The Monitor on Psychology® is the “must read” for psychology educators, scientists and practitioners. Delivered each month with the exception of a combined July/August issue, Monitor on Psychology provides compelling editorial content on the science and practice of psychology as well as on how psychology influences society at large.
Circulation: Full APA membership and subscribers currently at 77,000 (print) and 41,000 (bonus digital circulation).
Issuance: Monthly, with a combined July/August issue; mailed the first week of the month of issue.
Psychologists, clinicians, students and institutional subscribers in the mental health, behavioral and social sciences.
Latest BPA Statement (PDF, 163KB)
Recruitment & Classified Advertising
Display Advertising Rates: Black & White
Premium Positions: Black & White
|Opening Spread (pages 2 and 3)||$20,710||$19,675||$18,220||$18,220||$16,980|
Additional Charges for Preferred Positioning
The additional charge is 15 percent of the earned rate for guaranteed right-hand page placement within the first one-third of the magazine.
Frequency discounts are computed over a period of 12 consecutive months. The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions in that 12-month period to reflect actual space used.
All color charges are in addition to the black and white (B&W) space rate.
Four-color process: $1,200
PMS or matched colors: $750 each*
*APA reserves the right to match PMS color(s). Ads with PMS color(s) must be supplied as CMYK.
- Advertising and Marketing Rates and Deadlines (PDF, 2.4MB)
Non-Bleed Mechanical Requirements
|Ad Size (width x depth)||Inches|
|Full Page||7" x 9-5/8"|
|1/2 Page Horizontal||7" x 4-1/2"|
|1/2 Page Vertical||3-1/8" x 9-5/8"|
|1/3 Page Square||4-5/8" x 4-5/8"|
|1/3 Page Vertical||2-1/4" x 9-5/8"|
|1/6 Page||2-1/4" x 4-1/2"|
Bleed Mechanical Requirements
|Ad Size (width x depth)||Inches|
|Full Page||8-5/8" x 11-1/4"|
||17" x 11-1/4"|
Printing Process: Heatset web offset
Paper Stock: Cover: 80lb. coated text, Text: 34lb. publication grade coated text
Binding: Perfect bound
Line Screen: 133 line screen
Trim Size: 8-1/4" x 10-7/8"
Live Area: 7-3/4" x 10-1/4"
Bleeds: Bleeds should extend 1/4" outside of magazine trim size
PDF-X1a, PDF, Postscript, EPS and TIFF files are acceptable. All high resolution images and fonts must be embedded in files. Images must be SWOP (CMYK or grayscale), 300 dpi. Please include standard trim, bleed and registration marks. Total area density should not exceed 300 percent. Grayscale images greater than 85 percent density may fill in on press. All required image trapping must be included in the file.
All art work must be submitted as CMYK. APA will not be held responsible for inaccurate color conversion on ads submitted incorrectly. Files prepared with spot, Pantone® (PMS) or RGB color are not acceptable. All ads submitted should be suitable to print without color corrections or conversion.
Business Reply Cards
Accompanied by a Full-page Ad Only
Allow 3/16" grind off for the spine. Live area should be 1/4" from the trim. Perforations must be at least 3/4" from the binding edge of the insert using micro perfs (12 or more teeth to the inch). Cards will be jogged to the head; allow a minimum of 3/16" head, foot, and face trim (where applicable).
Standard positioning is priced at the earned B&W half-page rate for minimum-sized BRC inserts. Standard positioning is priced at the earned B&W full-page rate for maximum-sized BRC inserts. Preprinted cards must arrive at the printer 10 days prior to publication date. A proof of all inserts must be supplied in advance for publisher approval.
Standard positioning is priced at the earned B&W full-page rate for both minimum- and maximum-sized BRC inserts.
(Specifications for bind-ins only)
Trim Size: 8-1/4" x 10-7/8"
Head Trim: A minimum of 3/16"
Foot Trim: A minimum of 3/16"
Face Trim: A minimum of 3/16"
Grind Off: Allow 3/16" grind off for the spine. Live matter should be kept at least 1/4" from the trim (unless the insert is designed to bleed).
Two-Page Insert Rate
(one page, front and back)
Standard positioning is priced at two times the earned B&W page rate.
Four-Page Insert Rate
(two pages, front and back)
Standard positioning is priced at four times the earned B&W page rate.
Additional Insert Sizes
Please contact an advertising sales manager for a quotation.
Preprinted inserts must arrive at the printer 10 days prior to press date.
A proof of all inserts must be supplied in advance for publisher approval.
Reservations are accepted up to one year in advance.
|Issue||Reservation Space||Materials Due|
|January||Nov. 3||Nov. 17|
|February||Nov. 24||Dec. 8|
|March||Dec. 29||Jan. 12|
|April||Feb. 2||Feb. 16|
|May||March 2||March 16|
|July/August||May 4||May 16|
|September||July 6||July 20|
|October||Aug. 10||Aug. 24|
|November||Sept. 7||Sept. 21|
|December||Oct. 5||Oct. 26|
Digital Edition format offers several advantages over print:
- Enhanced content.
- A more interactive experience.
- Timely access.
- Save and share articles and other content.
- Ability to quickly find what you are looking for.
|Belly Band inside issue (Flash animation add $550)||$750|
|Video, Embedded or linked||$1,200|
|Audio, Embedded or linked||$750|
|Ad Jolt (animated version of your existing ad)||$825|
|Links to your web site||No Cost|
|Additional links to||$25|
For online examples go to Digital Edition Fees.
To recognize evolving demands of the psychology market, our first annual Trends in Psychology report will be featured in the November 2017 issue of Monitor on Psychology. A reference for more than 110,000 APA members, this is an opportunity to connect your brand with their needs.
- How technology is revolutionizing practice.
- How researchers are sharing the science.
- How psychology has become among the top five majors.
- And more.
An annual opportunity to associate your brand with a market that only APA can deliver. Secure space for your branding message.
About this Issue
Currently slated to run 48 pages in length, the November report will offer a unique opportunity to position your brand in a resource that our members will refer to throughout the year.
Deadlines for Advertisers
- Reserve space by Sept. 15.
- Final artwork due Sept. 22.
Reserve Your Space Today
Email Advertising Sales Manager James Boston at firstname.lastname@example.org or call 202-336-5714 for rates and submission details.