Essential publications for reaching APA Annual Convention attendees:

  • APA Annual Convention Program
  • APA Annual Convention Program Supplement
  • July/August Monitor on Psychology 
Program and Supplement

2017 APA Annual Convention Program

Approximately 7,000 convention attendees opt-in to receive an APA Annual Convention Program – a key publication for APA exhibitors and advertisers to build brand awareness and heighten visibility. Additionally, it provides exhibitors an excellent opportunity to promote their participation and booth location in the APA Exhibit Hall. The Program is carefully read and retained as an archival document by convention attendees and libraries.

2017 APA Annual Convention Program Supplement

Accepted on a first-come, first-served basis to APA exhibitors and/or advertisers who are unable to meet the deadline for the APA Annual Convention Program, a very limited number of advertising pages are available in the APA Annual Convention Program Supplement. Received by all convention attendees, this supplemental guide to the APA Annual Convention Program provides vital information and updates relevant to convention.

Monitor on Psychology
July/August 2017 Convention issue

The newly designed Monitor on Psychology, the official magazine of the American Psychological Association, is a “must read” for psychology educators, scientists, and practitioners as it delivers compelling editorial content about the science and practice of psychology as well as how psychology influences society at large. Print and digital editions are delivered to approximately 78,000 APA members and subscribers. A copy of the combined July/August 2017 “Convention Issue” will also be placed in the 2017 APA Annual Convention registration tote bags, providing advertisers an opportunity to reach an additional audience of approximately 10,000 psychology professionals who will gather in Washington, D.C. next August for the 125th APA Annual Convention.

Rates and Closing Dates

2017 APA Annual Convention Program

Special Pages* B&W 4-Color
Cover 4 N/A
$7,200
Cover 2 N/A
6,200
Cover 3 N/A    
5,700
Tab Divider page (back of tab; limited number available) N/A 3,200
6 Consecutive Full Pages $6,300 N/A
4 Consecutive Full Pages 4,500 N/A
Full Page Facing Cover 3 3,200 N/A
2-Page Spread 2,500 N/A
Full Page Facing Tab Divider (Note: APA will determine which Tab Divider Page the ad will face) 2,100 N/A
Full Page 1,500 N/A

 

Regular Pages* B&W 4-Color
2-Page Spread $2,200 N/A
Full Page 1,400 N/A
1/2 Page (Horizontal or Vertical) 1,200 N/A

*Ad space is very limited and is accepted on a first-come first-served basis to APA exhibitors and/or advertisers.

2017 APA Annual Convention Program Supplement

Supplement* B&W 4-Color
Cover 4 $3,600 N/A
Cover 2 3,200 N/A
Full Page 1,500 N/A

*Ad space is very limited and is accepted on a first-come first-served basis to APA exhibitors and/or advertisers.  

Color Ads (Subject to Availability)

Color advertisements are available only as noted above in the APA Annual Convention Program. Ad materials should be submitted as CMYK and should be suitable to print without color corrections or conversions. Spot, Pantone® (PMS) and RGB are not acceptable. Incorrect file types submitted will be returned to advertiser or agency for correction.

2017 Closing Dates*

Publication* Space Reservations Ad Materials Due
Convention Program March 24 April 7
Convention Program Supplement June 9 June 23

*Note: Deadline extensions are not possible due to printing deadlines.

Agency Commissions

15 percent of gross billing allowed to recognized advertising agencies.

Convention Advertising Rate Card
Specifications

Mechanical Requirements & Specifications

Ad Sizes (width x depth) Inches Millimeters
Full Page 6-7/8" x 9-1/2" 175 mm x 241 mm
Tab Divider Page, Back of Tab Only 8-1/4" x 10-1/4" 222.25 x 276.35
1/2 Page Vertical 6-7/8" x 4-1/2" 175 mm x 114 mm
1/2 Page Horizontal 3-3/8" x 9-1/2" 86 mm x 241 mm

Publication Specifications

  • Printing process: heatset web offset
  • Paper stock: 30 lbs. premium newsprint
  • Binding: perfect bound
  • Line screen: 100 line screen for B&W; 133 line screen for CMYK
  • Trim size: 8-1/4" x 10-7/8." Back of Tab Divider Page only: 8-3/4" x 10-7/8"
  • Live area: 7-3/4" x 10-1/4." Back of Tab Divider Page only: 8-1/4" x 10-1/4" 

    full-page-ad

  • Bleeds: should extend 1/8" outside of the publication trim size. Available within the Convention Program and Convention Program Supplement text pages with a bleed size of 8-1/2” x 11-1/4” and final publication trim size of 8-1/4” x 10-7/8”. Full-page live area should be kept within 7-3/4” x 10-1/4.” Bleeds for the Tab Divider Page, back of tab only should be 9" x 11-1/8" (includes 1/8" bleed on all sides).
  • Ad Creation: available for an additional fee
  • Color: B&W and CMYK
  • Inserts: not available

Material Specifications

Ads can be submitted as PDF-X1a, PDF, Postscript, EPS or TIFF files. All high resolution images and fonts must be embedded in files. Images must be SWOP (grayscale or CMYK), 300 dpi. Please include standard trim, bleed and registration marks. Total area density should not exceed 300 percent. Grayscale images greater than 85 percent density may fill in on press. All required image trapping must be included in the file.  

Color Specifications

All art work should be submitted as CMYK, this is required for the printing process. If an RGB file is received, it must be converted to CMYK. We cannot be held responsible for inaccurate color conversion on ads submitted incorrectly. Spot, Pantone® (PMS) and RGB are not acceptable. All ads submitted should be suitable to print without color corrections or conversion.

Monitor on Psychology

July/August 2017 Convention issue

The newly designed Monitor on Psychology, the official magazine of the American Psychological Association, is a “must read” for psychology educators, scientists, and practitioners as it delivers compelling editorial content about the science and practice of psychology as well as how psychology influences society at large. Print and digital editions are delivered to approximately 78,000 APA members and subscribers. A copy of the combined July/August 2017 “Convention Issue” will also be placed in the 2017 APA Annual Convention registration tote bags, providing advertisers an opportunity to reach an additional audience of approximately 10,000 psychology professionals who will gather in Washington, DC next August for the 125th APA Annual Convention.